Promo Update

Well all but one of my promotion has run. I spent $82.95 and can attribute about 40 sales, maybe a couple more, to those promos. While it’s nice to see that spike from sales yesterday, and I did get into the top 5k in the store, and made it on a couple lists, I did not make back the money I spent. I was hoping to see some sales today riding off the high of yesterday, but I have not. My book still has a couple days on the countdown deal and I’m curious to see what happens when it’s over, but I’m not sure if I will advertise at those places again.

For me when I advertise somewhere I’d like to get every penny back that I spent on the ads. Maybe that’s not how you’re supposed to do it, I’m not sure, but that’s how I would like for it to happen. There are a couple places that I still plan on trying that turned me down before, but for now I think I’m going to wait until I have the paperback edition and I’ve paid someone to proofread everything.

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2 comments

  1. I think countdown deals are worthwhile, but cheap advertising is not. Increased numbers add to your rank over time (which free promotions do not seem to do) and make your book more visible in the long run. My recent countdown (5 days, one price: 99 cents) got 214 downloads with no advertising at all. I was happy with that because I also got a bump on my other books. Keep trying for the big promoters, and good luck!

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  2. I’ve done countdowns on shorter works and seen no increase in sales, but with this one since it was a longer work I did see a couple with no advertising. I’m definitely going to try a few more of the bigger places, but I’m probably not going to do Booksy again. Thanks for the info!

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